Discover our sustainability manifesto

Our practices are shaped by our values. To guide us in delivering the best possible results for our clients while upholding our social and environmental values, we have set them forth in this manifesto.

Explorai Manifesto for AI That Is Modest, Responsible, and Mindful of Its Environmental Impact

Why This Manifesto

At Explorai, we develop artificial intelligence solutions to bring about positive change in critical sectors of our society. But we do so with a sense of responsibility: while AI holds immense promise, it also entails tangible environmental costs. This manifesto clarifies our position, our practices , and our commitment to minimizing our footprint and positively influencing our ecosystem—both economic and environmental.

1. Our internal use is measured and intentional

Although our energy impact is negligible on a global scale, we recognize it. We believe that the impetus for change begins with us:

  • When results are comparable, we prefer the solution that uses less energy.

  • The right tool for the right job.

  • Raising our team's awareness of the energy impact of their AI queries.

  • Even though we don't control where our requests are executed (or the energy source used by data centers), we can take action on the things we do control.

  • We help our clients adopt AI that is useful, targeted, and optimized.

2. We put our overall impact into perspective

We are committed to transparency regarding our digital and energy consumption, and we help put these figures into perspective:

  • Through our monitoring efforts, we identify, quantify, and share data on our carbon footprint internally.

  • We recognize the Jevons paradox: the more efficient AI becomes, the more it is used; therefore, we remain vigilant about rebound effects.

3. The environmental impact is also reflected in the indirect benefits of AI

Our solutions are designed to optimize real-world operations, which often leads to reductions in emissions:

  • Fewer people on the move, less waste, fewer costly human errors.

  • Even if we can't quantify them precisely, these benefits are real and must be factored into the equation.

“Optimizing our customers’ routes means fewer kilometers, which means fewer greenhouse gas emissions.”

This manifesto is a starting point

We recognize that our stance is not set in stone; it can be improved upon and is sometimes difficult to reconcile with the demands of the field. But it is sincere, wholehearted, and driven by a continuous commitment to progress. We are not creating this manifesto just to check a box, but to provide a framework for our environmental stewardship as a technology company in Quebec.

We believe it is possible to create useful and reasonable AI.


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